“I worked for a large health system’s marketing department when I first took the Marketing Technology Training Program and was lucky enough to have countless resources at my disposal to help me do my job.  Now that I am the single marketing person in a large physician practice, I find I am using the skills I learned in the course on a daily basis.  At the most basic level, I am more comfortable talking to printers, designers and other “techies” about their business.  And I save time by providing materials to them in the proper format.  Better still, I got enough knowledge of the latest software programs, such as InDesign and Dreamweaver, that I am able to complete small, simple projects on my own without having to contract out the work.  In my first three months at my new job, I figured I have saved my organization at least $5-6,000 in design and web maintenance costs by completing these tasks internally.  The most important benefit from the course was being able to tie together all the “new media” technology that seems to blossom more every day.  I am incorporating this technology into my current role, by tying in Web 2.0 features into our very static, current web site.  In service industries like health care, this will end up being the only thing that truly differentiates us from our competition, the ability to offer consumers the opportunity to communicate back to us in meaningful ways. ”

Drew Carey
Director, Marketing & Physician Relations
Indianapolis Neurosurgical Group