Strategy

Lesson 1: Brainstorming and Collaboration
Lesson 2: Consensual Marketing, Responsibility & Ethics
Lesson 3: Customer Relationship Management
Lesson 4: Web 2 Defined: Social Media, OpenSource, Ideagoras, Wiki’s & More

Resources

Lesson 5: RSS, Browsing, Bookmarking, Tracking & Survey Tools
Lesson 6: Corporate Standards & File Formats
Lesson 7: Color: all channels
Lesson 8: Text: fonts, writing for multiple channels, keywords
Lesson 9: Marketing Resource Management

Content Creation

Lesson 10: Content Management
Lesson 11: Page Layout
Lesson 12: Graphics
Lesson 13: Images
Lesson 14: HTML
Lesson 15: Web Page Construction/CSS
Lesson 16: Animation

New Media

Lesson 17: Variable Data
Lesson 18: Web CMS, Blogging & Microblogging
Lesson 19: Mobile
Lesson 20: Video & Podcasting
Lesson 21: Social Networking & the Social Media Release

Quality Control

Lesson 22: Preflight & Validation
Lesson 23: Review and Approve

Distribution

Lesson 24: SEO & Analytics
Lesson 25: Email Marketing
Lesson 26: Cross-Media & Sharing

Final Project: Marketing Proposal

comprehensive technology strategy
incorporating at least 2 new technologies learned in class
requirements draft
return on investment
presentation

©the Marketing Technology Training Program 2008, 2009